Book cover of: Advertising and New Media. By: Christ Spurgeon, Christina Spurgeon
Book cover of: Advertising and New Media. By: Christ Spurgeon, Christina Spurgeon
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Advertising and New Media

€161,00 €189,98
Autorius Christ Spurgeon, Christina Spurgeon
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

144 psl.

2007 m.

Kietas viršelis

Brūkšninis kodas: 9780415430340
Aprašymas

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
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