Book cover of: Advertising and New Media. By: Christina Spurgeon, Christ Spurgeon
Book cover of: Advertising and New Media. By: Christina Spurgeon, Christ Spurgeon
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Advertising and New Media

€54,99 €70,39
Autorius Christina Spurgeon, Christ Spurgeon
Pristatymas gali užtrukti 2-3 sav.

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144 psl.

2007 m.

Minkštas viršelis

Brūkšninis kodas: 9780415430357
Aprašymas

Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ‘mass’ media to ‘my’ media, examples are taken from across the globe.
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