Advertising in MENA Goes Digital

Akcijos kaina €161,00 Įprasta kaina €209,30
Autorius Ilhem Allagui
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

226 psl.

2019 m.

Kietas viršelis

Brūkšninis kodas: 9780367076504
Aprašymas

Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in MENA affecting the advertising industry, what forms of advertisements have emerged from the industry globalization and adoption of new technologies, and, specifically, the ways in which advertising in MENA has d