Advertising, the Media and Globalisation

A World in Motion

Akcijos kaina €54,99 Įprasta kaina €63,24
Autorius Sinclair, John
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

168 psl.

2012 m.

Minkštas viršelis

Brūkšninis kodas: 9780415668835
Aprašymas

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.