Advertising Media Workbook and Sourcebook

Akcijos kaina €81,99 Įprasta kaina €104,13
Autorius Larry D. Kelley
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

380 psl.

2015 m.

Minkštas viršelis

Brūkšninis kodas: 9780765640949
Aprašymas

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.