Advertising to Children on TV

Content, Impact, and Regulation

Akcijos kaina €161,00 Įprasta kaina €196,42
Autorius Barrie Gunter
Pristatymas gali užtrukti 2-3 sav.

NEMOKAMAS pristatymas

224 psl.

2004 m.

Kietas viršelis

Brūkšninis kodas: 9780805844887
Aprašymas

The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In