Adweek Copywriting Handbook

Įprasta kaina €35,00
Express siuntimas (2-3 d.d.)

Joseph Sugarman

368

2007

Paperback / softback

John Wiley & Sons Inc

Brūkšninis kodas: 9780470051245

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.