23% nuolaida
Brand Gap, The
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€37,19
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€48,34
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Nėra tokio varianto
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
Brand Gap, The