Data-Driven Marketing

Įprasta kaina €38,00
Express siuntimas (2-3 d.d.)

Mark Jeffery

320

2010

Hardback

John Wiley & Sons Inc

Brūkšninis kodas: 9780470504543

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.