23% nuolaida
Sports Marketing
Akcijos kaina
€112,79
Įprasta kaina
€146,62
Vieneto kaina
/
Nėra tokio varianto
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.
Sports Marketing