Analysis of Michael E. Porter's Competitive Strategy

€14,50
1 sandėlyje

Pdraig Belton

128 psl.

2017 m.

Minkštas viršelis

Brūkšninis kodas: 9781912128808

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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