How Brands Become Icons

€30,00
1 sandėlyje

D. B. Holt

288 psl.

2004 m.

Kietas viršelis

Brūkšninis kodas: 9781578517749

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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