Building Customer-brand Relationships

Discover the innovative strategies in "Building Customer-brand Relationships" by Taylor & Francis Ltd, published in 2009. This insightful paperback, spanning 368 pages, offers a fresh perspective on marketing communications in today's dynamic 'push-pull' marketplace. The book expertly blends traditional outbound marketing techniques with the modern inbound approaches of the Internet, mobile communications, and social networks.

What sets this book apart is its focus on collaboration between marketers and customers in creating ongoing brand value. By emphasizing the importance of these relationships, it provides valuable insights for businesses looking to enhance their brand loyalty and customer engagement. Ideal for marketers, business professionals, and anyone interested in understanding the evolving landscape of brand communication, "Building Customer-brand Relationships" is a must-read for those aiming to thrive in the digital age.