Customer Relationship Management

Discover the essential guide to effective Customer Relationship Management with Customer Relationship Management by Simon Knox. Published by Taylor & Francis Ltd in 2002, this comprehensive hardback spans 320 pages, providing a strategic framework for implementing successful CRM policies.

Knox delves into five critical processes: strategy development, value creation, channel and media integration, information management, and performance assessment. Each process is designed to enhance your understanding and execution of CRM, ensuring your business thrives in a competitive market.

Additionally, the book features insightful interviews with four industry thought leaders, presenting a forward-looking vision for the future of CRM. Whether you're a marketing professional or a business leader, this book is an invaluable resource for mastering customer relationships and driving business success.