Innovation Management and New Product Development

Discover the essential principles of managing innovation with Innovation Management and New Product Development, 7th Edition, by Paul Trott. Published in 2020, this comprehensive textbook spans 568 pages and serves as a vital resource for students and professionals alike. Trott's work is well-regarded in the fields of innovation management, technology management, and entrepreneurship.

This edition offers an evidence-based approach to navigating the complexities of innovation across various sectors, including manufacturing, services, and organizations of all sizes, from small enterprises to large corporations. It also addresses the unique challenges faced by both the private and public sectors.

Whether you are looking to enhance your understanding of new product development or seeking strategies to foster innovation within your organization, this book is an invaluable guide that equips you with the insights needed to thrive in today's dynamic marketplace.