Ogilvy on Advertising

Įprasta kaina €28,99
Express siuntimas (2-3 d.d.)

David Ogilvy

224

2007

Paperback / softback

Headline Publishing Group

Brūkšninis kodas: 9781853756153

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.