Strategic Social Marketing

Akcijos kaina €74,40 Įprasta kaina €96,72

NEMOKAMAS pristatymas

Liko 2 vnt.

Jeff French

576 psl.

2019 m.

Minkštas viršelis

Brūkšninis kodas: 9781526446046

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.